Search engine optimization (SEO) is the process of optimizing a website in order to improve its ranking on search engines like Google. When a website ranks higher on search engines, it is more likely to be seen by users, which can lead to increased traffic and potentially more business.
There are many factors that can impact a website’s ranking, including the quality and relevance of its content, the structure of its pages, and the number of other websites linking to it. By analyzing and improving these elements, businesses can increase their chances of ranking higher on search engines and reaching their target audience.
SEO is an ongoing process, as search engines are constantly updating their algorithms and the competition for top ranking is always changing. Therefore, it is important for businesses to regularly review and update their SEO strategies in order to stay competitive.